Rebrand for Southwest Lending Closet
June 1, 2021
Vitalyst Health Foundation sponsored a rebrand for the Southwest Lending Closet to bring their mission, values, and voice into the spotlight. SWLC'S work is super important for Avondale, AZ, and the surrounding communities. Now, with their new visual brand, they can really shine. Take a look at what we worked together to accomplish!
Southwest Lending Closet is a non-profit corporation and all-volunteer organization based in Avondale, Arizona. They lend home health equipment at no charge to those in need, making it possible for hundreds in the community to get the support needed to heal and lead fuller lives. The organization was founded in 2000, where it has served hundreds of individuals throughout the Southwest Valley and beyond. 20+ years on, they needed help updating their brand to become more accessible to the communities they serve.
Mindflower Studio, in collaboration with The XD Studio, facilitated a complete visual rebrand for the Southwest Lending Closet, in order to help them boost their digital presence, encourage donor support, and create a full brand behind the organization's name. We created a full visual brand, a suite of collateral and marketing materials, developed a new website, including new photography and email addresses for staff, and trained volunteers on the how to use the back-end of their website and how to apply their new brand.
Check out the BEFORE and AFTER of the SWLC website: