Bringing Strategy to Life: Visualizing ICAN’s Bold Future‍

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I often say that strategy deserves to be seen. So when ICAN Arizona reached out with a newly adopted strategic plan and a big-hearted mission, I was all in.

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ICAN’s mission is “to provide access to out‑of‑school time opportunities that empower all youth and their families to pursue what is most meaningful to them.” That kind of purpose deserves more than a dense document—it deserves a visual that inspires action, sparks alignment, and tells a story.

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Together, we created a one-page, full-color visual summary of their strategic plan. This wasn’t just a summary—it was a bridge between clarity and creativity, designed to help internal teams rally around shared priorities and give external partners a clear, compelling glimpse into ICAN’s future.

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Through collaborative sessions and live sketching, we distilled big ideas into simple visual concepts. We used ICAN’s brand to anchor the visual, layering in elements that reflected their commitment to youth, equity, and possibility. The result is a map of momentum—a strategic snapshot that doesn’t just inform, but energizes the team, funders, and community.

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Sending a huge thanks to the ICAN team, especially Shelby Pedersen, for inviting Mindflower into this important work. It was a joy to bring your vision to life—and I can’t wait to see where you go from here.