• Mindflower Studio

Case Study: Southwest Lending Closet


Sponsored by vitalyst health foundation

Everyone loves a good makeover story, and this one is quite the come-up! Our friends at Vitalyst Health Foundation sponsored a rebrand for the Southwest Lending Closet to bring their mission, values, and voice into the spotlight. SWLC'S work is super important for Avondale, AZ, and the surrounding communities. Now, with their new visual brand, they can really shine. Take a look at what we worked together to accomplish!

Southwest Lending Closet is a non-profit corporation and all-volunteer organization based in Avondale, Arizona. They lend home health equipment at no charge to those in need, making it possible for hundreds in the community to get the support needed to heal and lead fuller lives. The organization was founded in 2000, where it has served hundreds of individuals throughout the Southwest Valley and beyond. 20+ years on, they needed help updating their brand to become more accessible to the communities they serve.

Mindflower Studio, in collaboration with The XD Studio, facilitated a complete visual rebrand for the Southwest Lending Closet, in order to help them boost their digital presence, encourage donor support, and create a full brand behind the organization's name. We created a full visual brand, a suite of collateral and marketing materials, developed a new website, including new photography and email addresses for staff, and trained volunteers on the back-end of their website and how to apply their new brand.

Check out the BEFORE and AFTER of the SWLC website:

Find out more about Southwest Lending Closet here

Ann Devlaeminck

Executive Director, Southwest Lending Closet

"Thanks to all of you for your dedication to this project. #blessed"


We would especially like to thank Vitalyst Health Foundation for sponsoring this rebrand. Learn more about their mission and the folks they serve here.


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