• Mindflower Studio

Case Study: BBB Serving the Pacific Southwest

Updated: Feb 18

Board of Directors Retreat

Abby Wilkymacky, Founder of Mindflower Studio facilitated a group of 65 business leaders from Arizona and Southern California during the Board of Directors Retreat for the Better Business Bureau Serving the Pacific Southwest. We had 3 main goals for this workshop: 1) Get to know each other, 2) Learn the fundamentals of Creative Thinking, and 3) Generate ideas for 2020 strategies in each of the 3 counties.

Within the first 15 minutes of the workshop, everyone was on their feet and moving around. It is safe to say that we used every inch of the 6400 square foot ballroom at the beautiful Civana Resort and Spa in Carefree, Arizona.

We used Creative Problem Solving, Design Thinking, & Visual Thinking to generate and assess ideas for the BBB in 2020. We diverged, doodled, laughed, clustered, assessed, and visualized our visions. After putting hundreds of ideas on the walls, we deliberately converged by using a Mindflower original "visual vision" worksheet. During our post-workshop celebration, it was obvious how many new connections were made by people that live in different counties.

Learn more about BBB Serving the Pacific Southwest

Photography by Jake Roberts


Matthew Fehling

President & CEO, BBB PacSW

"We recently hired Abby to facilitate and lead a half-day retreat with over 65 directors of 4 different boards (yes, you read that right).

The experience was, in a word, smooth. Using more words, the experience had a great flow to it, capitalizing on both large group and small group dynamics, and never felt unwieldy or cold. Abby truly listened to our needs and designed a process that was not only inclusive of all attendees, but also delivered a number of actionable and impactful ideas.

Additionally, her communication with the internal team throughout the process was (and has been) prompt and professional."

Noelle Rooke

VP of People & Culture, BBB PacSW

"Abby's workshop with our Board of Directors was quite a success. Abby got the group up and moving around the room, having fun, getting to know each other and coming up with loads of great ideas.

We would love to work with her again in the future and recommend her services to any organization looking for a fun and unique way to plan for the future."


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